LIM, RUGER & KIM, LLP
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OverviewPRACTICE AREAS: Sebong Hong is a partner in the transactions group. Mr. Hong represents domestic and foreign business entities, financial institutions and broadcasting companies. He has extensive experience in various types of domestic and cross-border business transactions including joint ventures, stock and asset acquisitions and dispositions, investments, financing, licensing, manufacturing and distribution arrangements, sales of goods, and secured transactions. Mr. Hong counsels financial institutions in lending, workouts, collection, judicial and non-judicial foreclosures, and sales of loan portfolios. As outside general counsel to the U.S. subsidiaries of South Korea’s three largest broadcasting companies, Mr. Hong has substantial experience in content licensing, affiliation arrangements, and digital video and fiber services arrangements. In addition, he advises his corporate clients on a wide range of issues pertaining to corporate governance and management matters. Having received legal education both in the U.S. and in South Korea and having subsequently acquired considerable legal experience in both countries, Mr. Hong is one of those very few U.S. attorneys who understand the cultures, customs and legal systems of both countries. His unique background enables him to effectively and efficiently advise his clients in inbound and outbound business transactions and to resolve cross-border commercial disputes. Mr. Hong serves as a U.S. arbitrator for the Korean Commercial Arbitration Board in Korea, and also serves as legal adviser the World Federation of the Overseas Korean Traders Associations as well as to the Overseas Korean Traders Association of Southern California. Education
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